The fifty-some people in line at Voodoo Doughnut last Wednesday night did not get the memo on New Year resolutions, raw diets, juicing, detoxing, or the master cleanse. The constant stream of patrons of the cultish Portland-based doughnut maker were there to get their sugary fix even if it meant waiting 30 to 40 minutes in line.
To the tune of Feist's Inside and Out, New Order's True Faith, or Pulp's Common People, folks in their house slippers, UGS, running shoes or in stilettos lined around the snake-like queue at Voodoo to get one of the coveted overly glazed - or overly filled doughnuts.
The scene at Voodoo Doughnut is worth a trip to East Colfax alone. There is a little of everything and everyone, a testament that the craving for the sugary fried treat transcends demographics and has a unique following of its own.
The cash-only shop opened its doors mid-December and most days since then has entertained two daily openings- 6 a.m. and 6 p.m. until sold out. Starting on January 15, Voodoo will open a 24 hour operation, minus January 20 and 21 when the shop will be closed. Soon enough though, Voodoo heads will be able to carry out a pink box filled with doughnuts 24/7. For the most up to date hours of operations, check out Voodoo' Facebook page.