On Friday, August 8, PMG, a community wine bar, will open at 2018 10th Street in Boulder. The space that formerly housed Beehive has been transformed by owner Emily Gold to fit the new venture, a family-style wine bar where people can enjoy wine in an informal setting.
The 60-seat, exposed-brick dining room, outdoor patio, and open kitchen will provide an unpretentious environment for enjoying and sharing wine —"casually, socially, and with curiosity," as Gold describes. "Basically, we want to take away the intimidation factor and create a space where everyone is invited to drink tasty bottles, away from fine dining and regardless of how much they know," she says.
"We're asking the community to trust us. We will serve wines that are affordable precisely because they are less well-known, and the fun, curious exploration comes into play here as we listen to our guests and find wines that they love and discover under our humble roof," she adds.
Richard Betts, renowned Master Sommelier and author of The Essential Scratch & Sniff Guide to Becoming a Wine Expert, welcomes PMG to his community, "I couldn't be more excited about PMG opening in Boulder. Emily's enthusiasm for wine is infectious and her brand of hospitality is all about warmth. I expect to be a regular."
Gold grew up tasting wine with her parents at home and while traveling in Europe. "I don't remember a moment in my life when I didn't like it and want to learn more about it," she recounts. After she graduated from college, she fueled her passion for wine with courses at the Court of Master Sommeliers, Frasca Food & Wine, Volio Vino, and eventually the Kermit Lynch office in Beaune, France, where she worked for two years before returning to the US.
PMG, which stands for Pour Ma Gueule, will offer an affordable and exciting wine list to be paired with simple, locally-sourced and seasonal French and Italian inspired dishes prepared by chef Salvatore Proia, most recently of the Bitter Bar. Proia's background also includes a stint at Roman's in Brooklyn where he worked under executive chef Dave Gould. The menu will feature items like the cast-iron crispy half chicken — cured "al diavolo" and served semi-boneless to be simultaneously tender and crispy. The goal is to be non-trendy or gimmicky but rather to offer simple and approachable food that complements the beverage program.
While the beverage focus at PMG is on wine, a full bar is offered to guests including an extensive selection of grape-based after dinner drinks such as Cognac, Grappa, and Chinato.
After Friday, PMG will be open from 4 to 11 p.m. Wednesday through Monday.