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Look Inside the Funky Cool Thunderbird Imperial Lounge

Jesse Morreale is back with a new bar and eatery

The Thunderbird Imperial Lounge opened its doors to the public on Saturday. A return to the scene by Jesse Morreale, who previously owned El Diablo and Rock Bar, this place brings a departure from some of Morreale's other interior designs, this time inspired by decades of American pop culture.

The Thunderbird's feel is a combination of mid-century modern and more recent American vogue. Iconic concert posters dating back to Morreale's days as a concert promoter greet guests as they arrive, framing a jukebox featuring 100 full-length CD's ranging from Iggy Pop to Wham, while vintage Thunderbird ads and Mad Magazine covers share the wall space with original vintage framed photos and historic headlines from the Rocky Mountain News and The Denver Post. On game days, ten flat screen TVs will offer patrons great sightlines from anywhere in the bar to catch the games.

"It's been a lot of fun finding the right balance of memorabilia and meaningful antiques to match the concept, food, and drinks menus," Morreale said. "We look forward to sharing it all with our friends and new neighbors, and can't wait to watch the Broncos win the rest of their games this season with everyone."

Eater photographer Adam Larkey toured the space and captured its vibe.


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