An accented Irish bartender works behind a shiny wooden bar, slinging beverages to regulars that lean heavily toward craft beer and whiskeys. Gutted and brought back to life, what was for decades the Baker neighborhood’s 404 Club, is being reinvented as Rory’s Tavern, reported Westword. The story shared that the new spot "seems to be a off to a good start ... with regulars and staff building an experience that pays homage to the history of the 404 Club while still bringing a new drinking and dining option to the neighborhood."
After a lengthy lifespan as the 404 Club – opened at 400 Broadway in 1951 and owned by Jerry Feld and his family until 2012 – the venue was briefly transformed into the Denver Wheel Club, a nod to the Denver Cruisers crowd. Thereafter Brendan’s Pub reoriented itself to appeal to a local live music fanbase.
Now, owners Kevin Geraghty and Brian Keller aim to expand the casual destination with a patio, a second bar and whiskey display, all set to open later this month. The other half of the space – what was Brendan’s Pub – already opened this New Year’s Eve.
Serving lunch Wednesday through Sunday and dishing out a full dinner menu of Irish and American fare, the corned beef is said to be especially popular, as well as the signature cheese fries with marinara sauce.
Deals and specials aim to incentivize the next generation of neighbors to stop by, including Tuesdays with two-for-one entrees, drafts, well drinks and house wines.