After growing too big, it failed, the Spicy Pickle sandwich shop is getting a second chance in Denver, opening at 1875 Lawrence St. this week, and officially re-launching on Friday, Sept. 22.
The Pickle, originally born in Capitol Hill in 1999, closed the last of its Colorado outposts in 2014, following a quick and dirty expansion and 2007 IPO. The brains behind the operation, Kevin Morrison, of Tacos Tequila Whiskey and Fish N Beer, alongside Tony Walker, ramped up to 70 franchise global locations, but business went sour as a pickle when quality deteriorated and Morrison left the operation behind.
Three years later and John Ward, a Colorado native, accountant and die-hard Pickle fanatic, couldn’t live without the sandwiches, so recently resuscitated the casual eatery and self-funded the reboot.
For followers who recall the menu, many items will look fairly similar, but Boar’s Heads meats, sliced daily in-house will refresh the quality, along with made-in-house ciabatta , sauces and more. Breakfast sandwiches, cold subs and salads also make appearances on the laundry list of snacks and meals.
For now, the new and improved Spicy Pickle Denver is open from 6:30 a.m. to 3:30 p.m. Monday through Friday.