Hoja is among the latest spate of restaurant openings on Old South Pearl Street, where Chook, Tokyo Premium Bakery, and Quiero Arepas have also recently been announced.
Chef Ben Susnick’s minimalist cafe serves a vegetarian-heavy breakfast and lunch menu in the space that previously housed Aiko Pops — 1284 South Pearl Street — Westword reports. The Base Camp Provisions food truck operator is a Pearl Street Farmers’ Market regular; at Hoja, he now sells breakfast burritos, avocado tostadas, matzo ball soup, vegan chili, and more from 7 a.m. to 3 p.m. Tuesday through Sunday.
But with all the recent openings, a few Pearl Street businesses have also closed. Makan Malaysian Cafe will leave its space at the end of the month, making room for Quiero Arepas. Earlier this fall, Steven Roland’s Boulangerie also cleared out. Roland said his rent and taxes “became unsustainable.”
For now, the baker is focusing on wholesale and deliveries, using a commissary kitchen to bake popular breads including a sourdough with a 54-year-old starter. Former Old South Pearl Boulangerie customers can now order by phone, but a website and delivery are in the works.