Things are getting meta at Eleven Madison Park’s EMP Winter House pop-up in Aspen, where, from 12 to 4 p.m. January 24 to 26, diners at the St. Regis Resort’s yurt village can order Shake Shack instead of EMP’s $125 fondue pots.
For three days, the brand with three Michelin stars will sell fast-food burgers and fries, with crinkle cuts starting at just $3.49 or priced up to $24.49 when topped with shaved black truffles. The two seemingly opposite New York restaurants share their founder, Danny Meyer, and have a long and intertwined history together.
About their pop-up within a pop-up, it takes place in the romantic EMP Winter House yurt village, a courtyard at the St. Regis Aspen covered with twinkle lights and fir trees and dotted with heated tents, each holding a private dinner table and decorated with somebody’s ski memorabilia.
Normally diners here would be served a big spread of “alpine” meats and melted cheeses ($98 to $135 per person), but Shake Shack is just offering three types of burgers and fries and also hot beverages — no milkshakes — for the afternoon service. The new Alpine Swiss burger is a ShackBurger topped in applewood smoked bacon and Jasper Hill cheese sauce ($10.69). The gravy fries have that cheese sauce plus truffle gravy on top of them ($9.49).
To eat Shake Shack in a fancy yurt, diners don’t need a reservation, but they do still have to pay with American Express, EMP’s partner in these events.
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