While Aramark is newly in as the concessions provider at the newly-dubbed Empower Field at Mile High (better known to locals as Mile High Stadium), it is also newly out as the concessionaire for another Denver pro sports venue, the Pepsi Center.
On Wednesday, Kroenke Sports and Entertainment, which owns the arena as well as the teams that play there, announced that it has selected Legends to replace Aramark as the arena’s new concessionaire.
Legends was founded in 2008 as a joint venture between two of the biggest names in professional sports, Dallas Cowboys owner Jerry Jones and Yankee Global Enterprises, which owns the New York Yankees. It started out providing concessions at those teams stadiums but has since expanded to other venues, including the Rose Bowl and Indianapolis Motor Speedway.
What’s likely to be most interesting about the announcement for Denver foodies, however, is the news that the arena will be implementing a new local eats initiative that will emphasize showcasing Denver’s culinary scene while aiming to turn the arena into a culinary destination with something for every patron to enjoy.
As part of that initiative, Kroenke Sports and Entertainment says James Beard award-winning chef Jennifer Jasinski is collaborating with Pepsi Center chef James Versfelt on a redesign of the arena’s premium culinary offerings. Jasinski will also be one of several local chefs who will cook at the arena or offer customized guest menus on guest chef nights during the upcoming Nuggets and Avalanche seasons. Jasinski owns Rioja, Bistro Vendôme, Euclid Hall, Stoic & Genuine, and Ultreia in Denver.
The press release announcing the change also promises that other prominent figures in Denver’s food and beverage scene will also have a presence at the arena, including an unnamed master sommelier who will curate a rotating selection of wines that will also be offered in premium areas.
Though the announcement was short on what kind of specific offerings fans can expect from the new concession program, it does mention a mobile cart serving hot dim sum as well as freshly baked goods.
In addition to operating concessions at Pepsi Center starting today, Legends will also take over premium and general concessions and catering at the Paramount Theater on December 1. Then, on January 1, Legends will do the same at the Colorado Rapids soccer stadium, Dick’s Sporting Goods Park. Both of those venues are also owned by Kroenke Sports and Entertainment.
According to Kroenke Sports and Entertainment Marketing Director Becca Villanueva, all but one of the arena’s permanent concession stands will be rebranded as part of the transition. Jasinski’s offerings will debut in premium spaces at the arena at the Avalanche home opener on October 3 against the Calgary Flames.
- Legends [Official]
- Pepsi Center [Official]
- All previous Eater Denver coverage of the Pepsi Center [EDEN]
- 10 New Eats to Try at Empower Field (Mile High) This Broncos Season [EDEN]